MSc Data for Marketing - alternance
Transform Marketing Strategies with Data-Driven insights
Required to apply:
A Bachelor’s or Master’s degree.
European citizenship or residency in France for at least one year.
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- 120ECTS
- 2Years
- English
Academic Direction & Awarding Bodies
Is this program
for you?
Our MSc in Data for Marketing is perfect for individuals eager to blend creativity with analytics to drive impactful marketing strategies. If you're fascinated by understanding consumer behavior, optimizing marketing campaigns, and leveraging data to make informed decisions, this program is designed for you. In this 2-year specialized marketing training, you’ll engage in practical projects with industry leaders like Orange and LVMH, while alternating studies with an apprenticeship in the field of marketing. Graduates are poised to excel in roles such as Marketing Data Analyst and Digital Marketing Strategist, equipped to navigate and transform the marketing landscape.
What is the program about?
Join the forefront of marketing innovation with our MSc in Data for Marketing, where data and technology redefine strategies. At Albert School, we empower you with AI-driven tools to analyze consumer behavior and craft compelling narratives.
Dive into digital marketing, predictive analytics, and brand management. Envision roles like Digital Marketing Strategist, Consumer Insights Analyst, or Brand Manager at giants like L'Oréal or dynamic startups like Algolia and Swile.
Our program is crafted for those who see marketing as both an art and a science, leveraging data to drive decisions and creativity to captivate audiences.
Companies that
have recruited our students
What makes the apprenticeship
track different?
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Direct Networking and Mentorship
Access to industry leaders and professionals, providing career insights and valuable connections.
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Immediate Practical Learning
Case studies with partner companies to apply academic knowledge to real-world problems.
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Integrated Professional Experience
Hands-on projects with top firms such as LVMH, Orange, and BCG, ensuring graduates have a strong portfolio and industry-ready skills.
The 4 foundational blocks of the program
Full Funnel Marketing Strategy
SEO & SEA
Web analytics fundamentals
Marketing automation & growth
L'ia pour les recommandations de ventes croisées
Customer Journey Management
AI for CRM
Humanities & Soft Skills
GDPR fundamentals
Responsible AI
Core approaches of our methodology
What our partners, business leaders, and educators are saying about us
Ana
Mon temps à albert school m'a doté de compétences pratiques en analyse de données et d'une compréhension des stratégies de marketing axées sur les données. les instructeurs exceptionnels et la participation aux hackathons de l'industrie ont fourni des informations concrètes, et l'école m'a aidé à me connecter avec des entreprises alignées sur mes objectifs de carrière. toutes les choses que j'ai apprises ont façonné mon parcours et m'aident considérablement dans mon travail chez lvmh.
Nicolas Treanton
Notre transformation en entreprise de vente au détail numérique signifie orienter nos processus et nos employés vers une plus grande utilisation des données. albert school suit la même philosophie, abattant les frontières et les silos pour obtenir une vision complète
Benjamin Apra
I think Albert School addresses a problem I encountered myself when I graduated from the Ecole Polytechnique. I had a very good theoretical grounding, but a total lack of understanding of the business world. Albert School is contributing to a training program that better meets students' expectations and better prepares them for professional life.
We prepare you Pour les plus demandés business and data Emplois sur le marché
Data Analyst
Un analyste de données nettoie et interprète des ensembles de données complexes pour aider à prendre des décisions et stratégies commerciales éclairées.
On average, they earn from €60 000 to €100 000 per year depending on their experience.
Marketing Consultant
Un consultant en marketing conseille les entreprises sur les stratégies marketing basées sur les données pour améliorer la présence de la marque et la portée du marché.
On average, they earn between €40 000 and €75 000 per year depending on their experience.
Growth Hacker
A growth hacker ideates and implements creative, low-cost strategies to help grow a company's user base and revenue.
On average, they earn between €40 000 and €90 000 per year depending on their experience.
Digital Marketing Manager
A digital marketing manager oversees online marketing campaigns and interprets results to enhance brand awareness and drive sales.
On average, they earn between €35 000 and €80 000 per year depending on their experience.
Business Developer
Un développeur commercial identifie, développe et entretient des relations avec les clients, et sécurise de nouvelles opportunités commerciales pour assurer la croissance.
On average, they earn between €60 000 and €110 000 per year depending on their experience.
Analytics Specialist
Un spécialiste en analytique utilise des outils d'analyse de données pour recueillir des informations et optimiser les performances de l'entreprise.
On average, they earn from €60 000 to €100 000 per year depending on their experience.
